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Comprising 5 courses and 100 hours of online learning, this program is designed to enable middle managers and other professionals to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and Customer Relations Management systems.
On completing the Professional Certificate in Marketing Management, you will have acquired skills and knowledge to lead a marketing team within your organization. You will learn the how to carry out a comprehensive assessment of your market and your customer base to identify profitable and attractive market sectors. You will also learn how to use consumer behaviour theories to inform your organization’s approach to attracting customers, and develop strategies to increase loyalty and retention. You will learn the core theories of marketing and be able to develop marketing strategy for your business. You will then be able to develop a comprehensive marketing plan, and develop a suite of best practices targets to successfully promote your products services.
This program comprises the following courses:
This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.
In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities in your organization.
This courses introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.
On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
On completion of this course, you will be able to:
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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