Description
Comprising 4 online courses (80 hours of e-learning), the Certificate in International Marketing program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.
- Level: Middle Managers and Marketing Professionals
- Courses: 4 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
- Duration: 4 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Certificate in International Marketing, you will have acquired skills and knowledge to analyze international markets for expansion, frame and quantify opportunities, and develop specific and detailed marketing strategies to lead business development in developing and emerging markets for your organization. You will know how to assess financial opportunities and risks and define the financial resources required to succeed in your chosen international markets. You will also be able to develop detailed marketing strategies to promote and grow your business within selected developing and emerging markets.
Program Content
This program comprises the following courses:
COURSE 1: INTERNATIONAL MARKET ASSESSMENT
This practical courses provides marketing professionals and managers preparing for entry into international markets with the knowledge and techniques to review international markets, and systematically evaluate opportunities to inform and confirm global business development strategy.
VIEW COURSE DETAILS
COURSE 2: INTERNATIONAL MARKETING
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy. You will learn how to use a range of models to evaluate your proposed global marketing strategy and entry strategies for selected international markets. You will also learn how to apply the international marketing mix across the 4 key dimensions and how to measure and evaluate the effectiveness of your marketing programs.
VIEW COURSE DETAILS
COURSE 3: DEVELOP A INTERNATIONAL MARKETING PLAN
On completion of this course, you will be able to develop a fully viable 3 year Global marketing plan, which you can use grow your international business , and gather support from your stakeholders, whether senior managers or investors.
VIEW COURSE DETAILS
Skills / Knowledge
On completion of this course, you will be able to:
- Conduct a market assessment
- Identify business growth opportunities
- Quantify market size and market share
- Conduct a SWOT analysis
- Conduct a PESTLE analysis
- Conduct customer profitability analysis
- Conduct customer and market segmentation
- Understand key marketing theory
- Align marketing with corporate strategy
- Apply the marketing mix principles to marketing planning
- Develop market strategies
- Develop appropriate pricing strategies
- Develop appropriate channel management strategies
- Develop brand management strategies
- Analyze consumer behaviour
- Use consumer behaviour data to inform marketing strategy
- Develop customer retention strategy
- Map the customer journey
- Apply relationship marketing principles
- Apply key account management principles
- Apply customer life-cycle management in planning sales activities
- Evaluate the effectiveness of marketing strategy
- Develop a marketing plan for the business
- Develop marketing budgets
- Develop sales targets
- apply advertising effectively
- plan for and use internet marketing
- develop effective print media in marketing
- use email marketing
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
VIEW CREDENTIAL –>
