Business Planning Masterclass

Whether you manage a business large or small, or a ‘not for profit’ organization, a government department or agency, you will need to be able to develop a business plan. A coherent and convincing Business Plan will form the foundations for growth. The Global Business Planning masterclass and course is designed to enable managers to develop a complete business plan, with associated business financials. Your plan will enable you to justify the cost-effectiveness of your budgeting, and submit requests for financing, whether bank or venture capital investment.

You will ideally have completed the Global Market and Customer Assessment course. You will then be able to apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong business strategy. You will use this strategy to frame sales forecasts, market positioning, and your business financial projections and capital investment requirements.

The product of this masterclass will be a fully viable 3 to 5 year business plan, which you can use to build your business, and gather support from your stakeholders, whether senior managers or investors.

In addition, you will be able to download a financials workbook, and associated business planning worksheets.

MASTERCLASS DETAILS

• Suitable For: Entrepreneurs and Small Business Owners
• Masterclass Schedule: 4 x 3 hours Online Lessons (one 3 hour class per week)
• Masterclass Duration: 4 weeks
• Masterclass Delivery: Online Lessons plus access to On-demand courses.
• Online Course Access Duration: 90 days from date of enrolment
• Certification: Masterclass Digital Credentials awarded on completion
• Learning Resources: Comprehensive Learners manual, additional articles and worksheets.

MASTERCLASS CONTENTS

This course comprises the following lessons:

SECTION 1: UNDERSTANDING THE BUSINESS

Lesson 1 – Getting Started

SECTION 1: UNDERSTANDING THE BUSINESS

Lesson 2 – Business Description

Lesson 3 – Market Analysis

Lesson 4 – SWOT Analysis

SECTION 2: BUSINESS DEVELOPMENT STRATEGY

Lesson 5 – Business Growth Strategy 1

Lesson 6 – Business Growth Strategy 2

Lesson 7 – Marketing Strategy 1

Lesson 8 – Marketing Strategy 2

Lesson 9 – Operations and Management

SECTION 3: BUSINESS PLAN FINANCIALS

Lesson 10 – Financials 1 (The Income Statement)

Lesson 10 – Financials 2 (The Cash Flow Statement)

Lesson 11 – Financials 3 (The Balance Sheet)

SECTION 4: FINALIZING THE PLAN

Lesson 12 – Risk Management

Video – Quick Start Risk Management

Develop a Business Plan – Quiz 3

Lesson 13 – Executive Summary

Develop a Business Plan – Course Evaluation

Lesson 2 – Business Description

Lesson 3 – Market Analysis

Lesson 4 – SWOT Analysis

SECTION 2: BUSINESS DEVELOPMENT STRATEGY

Lesson 5 – Business Growth Strategy 1

Lesson 6 – Business Growth Strategy 2

Lesson 7 – Marketing Strategy 1

Lesson 8 – Marketing Strategy 2

Lesson 9 – Operations and Management

SECTION 3: BUSINESS PLAN FINANCIALS

Lesson 10 – Financials 1 (The Income Statement)

Lesson 10 – Financials 2 (The Cash Flow Statement)

Lesson 11 – Financials 3 (The Balance Sheet)

SECTION 4: FINALIZING THE PLAN

Lesson 12 – Risk Management

Lesson 13 – Executive Summary