Description
The 24 credit ADVANCED DIPLOMA IN SENIOR MANAGEMENT is the comprehensive learning program designed to enable aspiring and new senior managers to develop the knowledge and skills with which to excel in a senior management role (General Manager, Department Head, Director etc.).
This program forms 100% of the credit requirements for the GMA ACCREDITED SENIOR MANAGER Qualification.
- Level: Experienced Middle Managers and new Senior Managers
- Courses: 12 (see course details below)
- Learning: On Demand 24/7
- Credits: 24 (2 credits for each course)
- CPD Hours: 240 (each course takes approx. 20 hours to complete)
- Duration: 6 to 9 Months
- Certification: Global Management Qualifications
Key Benefits
On completing the Advanced Diploma in Senior Management, you will be fully qualified to enter and excel in a senior management role. You will understand the key principles of effective management and leadership of people, including promoting ethical principles and best practices in creating a motivating and creative work culture. You will be able to develop of marketing strategy and plans within the organization, and know how to lead innovation and change programs in the organization, Importantly, you will have acquired an in depth understanding of financial analysis and be able to contribute actively to business capital and other investment decision making. You will also have a comprehensive insight into operations and resource planning and management how to lead a quality improvement program. Finally, you will also have a detailed understanding of a range of vital Human Resources management practices including recruitment and talent management. You will be certified as an ACCREDITED SENIOR MANAGER.
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Program Content
This program comprises the following courses:
MODULE 1: PRINCIPLES OF MANAGEMENT
COURSE 1: MANAGING CHANGE IN THE ORGANIZATION (2 credits)
This course is designed for experienced middle managers planning to implement a major change initiative within the organization. The course is practical and provides the tools and resources to help you plan for successful change program implementation
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COURSE 2: MANAGING PEOPLE FOR PERFORMANCE (2 credits)
This comprehensive online management course is designed to help experienced managers create a strong performance focus in the team and across business unit.
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MODULE 2: FINANCIAL MANAGEMENT
COURSE 3: FINANCIAL ANALYSIS AND DECISION MAKING (2 credits)
This course provides managers with the knowledge to effectively analyze financial statements, profit and loss accounts, and balance sheets. and cash flow. In addition, you will learn about how to interpret the performance of a business using a range of the most commonly applied financial ratios.
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COURSE 4: DEVELOPING A BUSINESS (FINANCIAL) CASE (2 credits)
Tasked with justifying a significant investment in new technologies or infrastructure, or leading a project requiring financial justification for the investments? In this course, you will learn how to develop a comprehensive and convincing financial case.
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MODULE 3: MARKETING AND SALES
COURSE 5: DEVELOP MARKETING STRATEGY (2 credits)
This course is designed to enable non-marketing managers and business leaders in directing, or advising the marketing team in the development of marketing strategy and plans.
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COURSE 6: MANAGING CUSTOMER RELATIONS (2 credits)
The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.
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MODULE 4: LEADERSHIP AND STRATEGY
COURSE 7: MASTERING LEADERSHIP (2 credits)
‘Mastering Leadership’ is the essential toolkit for managers seeking to enter senior leadership roles in their organizations, and provides a comprehensive overview of management theory and best practice, and the tools and resources to successfully manage a business unit or department.
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COURSE 8: UNDERSTANDING ETHICS, VALUES AND CULTURE (2 credits)
Designed for middle and senior managers, this course helps managers understand how culture affects people and organizational behavior, and develop the personal insight, and knowledge and skills to build an ethical culture within the organization
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MODULE 5: OPERATIONS MANAGEMENT
COURSE 9: DEVELOP AND MANAGE OPERATIONS PLANS (2 credits)
The course provides the guidance and tools with which managers can develop and implement operational plans to ensure that the objectives and strategies outlined in the strategic and/or business plan are met by work teams.
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COURSE 10: MANAGING RISK IN THE ORGANIZATION (2 credits)
In this course, managers, and other professionals tasked with managing risk, will learn the practical skills necessary to perform regular risk assessments, treat and control risks, and introduce best practice risk management into their organization.
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MODULE 6: HUMAN RESOURCES MANAGEMENT
COURSE 11: MANAGING RECRUITMENT AND SELECTION (2 credits)
This comprehensive course provides new and experienced managers with the knowledge and tools to identify their professional development needs and to plan and manage their learning and career development.
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COURSE 12: MANAGING EQUALITY AND DVERSITY IN THE ORGANIZATION (2 credits)
This course will help managers understand and cope with diversity and equality challenges at work, and learn how to promote equality and diversity in the workplace.
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Skills / Knowledge
On completion of this program, you will be able to:
- Apply a range of leadership styles
- Understand how to apply situational leadership theory
- Understand the principles of transformational leadership
- Apply emotional intelligence to leadership practice
- Create and promote the vision for the organization
- Lead with integrity
- Understand how to implement business strategy
- Set team goals
- Apply a range of management controls to team activities
- Apply techniques to improve accountability
- Give performance feedback effectively
- Develop and manage operational plans in the organization
- Develop contingency plans
- Understand workforce planning
- Understand production planning
- Understand resource planning
- Analyze and interpret key financial statements
- Use a wide range of financial ratios to analyze business performance
- Understand the main options for structuring an organization
- Understand the main functions of management
- Understand management roles and how best to allocate responsibilities
- Understand core principles of strategic theory
- Apply the marketing mix to develop marketing strategy
- Develop the best positioning strategy for products and services
- Develop the pricing strategy for the business
- Evaluate the effectiveness of marketing activities
- Select and apply a model of emotional intelligence to inform leadership practice
- Develop self-awareness
- Apply self-management techniques
- Apply self-awareness to leadership practice
- Use Emotional intelligence to inform selection of best fit leadership styles
- Identify and assess a wide range of business risks
- Apply risk management techniques to inform decision making
- Effectively apply a range of risk treatment and mitigation strategies
- Develop a risk register
- Understand and apply blue ocean theory
- Understand the drivers of innovation
- Develop and manage an innovation process
- Identify and evaluate innovation opportunities
- Apply stage gate theory to the management of innovation
- Organization people to enable innovation in the business
- Apply MBO theory to inform team management
- Apply techniques to enhance customer retention
- Measure levels of customer loyalty
- Map and analyze the customer value chain
- Map and evaluate the supply chain in the organization
- Understand CRM systems within the wider scope of information systems in the organization
- Apply CRM systems to enhance sales management practices
- Select best fit CRM systems for the organization
- Develop CRM capabilities across the organization
Certification
Management Qualification Awards
Assessment – Assessment in this program takes the form of Online-Examinations which are taken at the end of each module. You will have to complete 3 examinations (each exam comprises 60 multiple choice questions) to qualify for the Certificate in Supervisory Management. The Pass-mark for the examinations is 50%. One re-sit is allowed for each examination (if required).
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate, and your certification as an ACCREDITED SENIOR MANAGER.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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