Description
Comprising 3 online courses (60 hours of e-learning), this program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.
- Level: Senior Managers and Marketing Professionals
- Courses: 3 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 60 Hours (each course takes approx. 20 hours to complete)
- Duration: 3 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Certificate in International Business, you will develop the knowledge and skills with which to develop the strategy and lead the planning for your company’s entry or expansion into global markets. You will gain a comprehensive knowledge of the evolution and the contemporary context for global business, including trade theories and the role of global institutions. You will also learn about opportunities within different global markets and the factors to consider when selecting territories for international expansion. You will learn how to evaluate global business opportunities and how to apply analysis models such as the CAGE framework. You will also learn how plan for and the structures and resources you will need for international expansion. You will also gain a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy.
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Program Content
This program comprises the following courses:
COURSE 1: UNDERSTANDING INTERNATIONAL BUSINESS
This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.
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COURSE 2: DEVELOPING INTERNATIONAL BUSINESS
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making. You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.
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COURSE 3: INTERNATIONAL MARKETING
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy. You will learn how to use a range of models to evaluate your proposed global marketing strategy and entry strategies for selected international markets. You will also learn how to apply the international marketing mix across the 4 key dimensions and how to measure and evaluate the effectiveness of your marketing programs.
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Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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