Certificate in Marketing Management

The 5 course Global CERTIFICATE IN MARKETING MANAGEMENT is designed to enable supervisors and managers to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and CRM systems.
Certificate in Marketing Management

Description

PROGRAM OVERVIEW

The Global CERTIFICATE IN MARKETING MANAGEMENT is designed to enable supervisors and managers to develop sales and marketing strategy for the business implement these through a comprehensive marketing plan.

PROGRAM CONTENT

The content of the CERTIFICATE IN MARKETING MANAGEMENT has been carefully chosen to provide a comprehensive introduction to the key knowledge and tools required to implement marketing strategy for your business.

COURSE 1: UNDERSTANDING MARKETING

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Marketing Consumer Goods
  • Unit 4: Marketing Industrial Goods
  • Unit 5: Marketing Services
  • Unit 6: Knowing your Products and Services
  • Unit 7: Knowing your Customers
  • Unit 8: SWOT Analysis
  • Unit 9: The Marketing Mix
  • Unit 10: The Marketing Plan
  • Unit 11: The Marketing Budget
  • Unit 12: Wrapping-up

COURSE 2: MARKET ASSESSMENT

The content of this course includes:

  • Unit 1: Getting started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT Analysis
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling the Plan Together
  • Unit 11: Wrapping-up

COURSE 3: DEVELOPING A MARKETING PLAN

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up

COURSE 4: PROMOTING THE BUSINESS

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: The Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct mailing
  • Unit 10: Email Marketing
  • Unit 11: Developing a Promotional Campaign
  • Unit 12: Wrapping-up

COURSE 5: CUSTOMER RELATIONS MANAGEMENT

  • Unit 1: Getting Started
  • Unit 2: The content of this course includes:
  • Unit 3: The importance of Customer Loyalty
  • Unit 4: The Customer-focused Business
  • Unit 5: CRM and Marketing
  • Unit 6: CRM and Sales
  • Unit 7: Key Account Management
  • Unit 8: CRM and Customer Service
  • Unit 9: The Supply Chain and CRM
  • Unit 10: CRM and ERP Systems
  • Unit 11: Getting the best out of CRM
  • Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements but participants will normally be practising supervisors or managers with the opportunity to analyse their business environment and their personal leadership experiences.

PROGRAM DURATION

Learners are free to complete the program at their own pace. Each course in the program will take approximately 20 hours to complete. Learners will have 6 months from the date of enrolment to complete the program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

LEARNING FORMAT

The program is delivered through:

  • Online Learning through the Global E-Learning Portal (participants have access to the portal for 6 months from the date of registration).
  • Assessment comprising short on-line quizzes for each course. No formal written assessment is required.
  • Participants must complete all 5 of the courses in the program to qualify for the certificate.
  • Each course takes approximately 20 hours to complete.
  • Tutor Support is available through email, web conferencing and phone, throughout your program.

LEARNING RESOURCES

When you enrol in a Global course, you get immediate access to our E-Learning Portal. Online courses contain:

  • Online presentations
  • Online quizzes
  • Online self-assessments
  • Online Case Studies
  • Online videos
  • Online Virtual Tutor commentary
  • Downloadable learning manual (100 pages +) / workbooks / additional articles and Excel worksheets

CERTIFICATION

On completion of the program, all participants will be sent a Global Management Academy Parchment Certificate.

ILM QUALIFICATIONS

Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

Payments options are available at checkout.

Payment Path At Checkout Monthly
Instalment
Monthly
Payments
Total
Pay in Full £ 199.00 - - £ 199.00
4 Monthly Payments £ 51.74 £ 51.74 x 3 £ 206.96

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Please complete this form and we will send you a free trial and brochure for this course.

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Certificate in Marketing Management

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