Certificate in Strategic Business Planning

This 3 course Certificate Program provides managers with the knowledge and the resources to develop the strategy for the organization and the tools to frame a 5 year business plan, with comprehensive financials and operational plans.
Certificate in Strategic Business Planning

Description

PROGRAM OVERVIEW

The Global Strategic Business Planning Program is designed for middle and senior managers who have responsibility for developing strategy for the business. In this course, managers will learn how to frame strategy for their organization and the core principles of strategic theory and management.

Additionally, participants will learn how develop a comprehensive strategic business plan which comprises key market and environment data, coherent strategy and tactics, with core financial data and metrics to successfully enable business strategy.

PROGRAM CONTENT

The content of the CERTIFICATE IN STRATEGIC BUSINESS PLANNING has been carefully chosen to provide a comprehensive and highly practical training and resource base in strategic and business planning.

COURSE 1: MARKET ASSESSMENT

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Environment
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: PESTLE Analysis
  • Unit 6: Quantitative Data Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Profitability Analysis
  • Unit 9: Customer and Market Segmentation
  • Unit 10: Compiling your Data for Application
  • Unit 11: Wrapping

COURSE 2: DEVELOPING BUSINESS STRATEGY

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding Organization Strategy
  • Unit 3: Understanding Strategic Planning
  • Unit 4: Knowing your Organization
  • Unit 6: Understand the Business Situation
  • Unit 7: Understanding Strategic Theory
  • Unit 8: Growth Decision Making (Portfolio Analysis)
  • Unit 9: Blue Ocean Strategy
  • Unit 10: Creating the Vision and Mission
  • Unit 11: Developing Goals and Objectives
  • Unit 12: Action Planning
  • Unit 13: Wrapping-up

COURSE 3: BUSINESS PLANNING

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Establish the Business Value Proposition
  • Unit 3: Framing Business Strategies
  • Unit 4: Confirming the Business Model
  • Unit 5: Framing the Vision, Mission and Business Objectives
  • Unit 6: Market Positioning and Marketing Strategy
  • Unit 7: Sales Targets and Forecasts
  • Unit 8: Operational Plans
  • Unit 9: Business Plan Financials
  • Unit 10: Developing the Planning Presentations
  • Unit 11: Writing the Executive Summary
  • Unit 12: Wrapping-up

LEARNING FORMAT

The program is delivered through:

  • Online Learning through the Global E-Learning Portal (participants have access to the portal for 6 months from the date of registration).
  • Assessment comprising short on-line quizzes for each course. No formal written assessment is required.
  • Participants must complete all 3 of the courses in the program to qualify for the certificate.
  • Each course takes approximately 20 hours to complete.
  • Tutor Support is available through email, web conferencing and phone, throughout your program.

LEARNING RESOURCES

When you enrol in a Global course, you get immediate access to our E-Learning Portal. Online courses contain:

  • Online presentations
  • Online quizzes
  • Online self-assessments
  • Online Case Studies
  • Online videos
  • Downloadable learning manual (100 pages +) / workbooks / additional articles and Excel worksheets

ADMISSION REQUIREMENTS

There are no formal entry requirements but participants will normally be practising supervisors or managers with the opportunity to analyse their business environment and their personal leadership experiences.

PROGRAM DURATION

Learners are free to complete the program at their own pace. Each course in the program will take approximately 20 hours to complete. Learners will have 6 months from the date of enrolment to complete the program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

CERTIFICATION

On completion of the program, all participants will be sent a Global Management Academy Parchment Certificate.

ILM QUALIFICATIONS

Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

Payments options are available at checkout.

Payment Path At Checkout Monthly
Instalment
Monthly
Payments
Total
Pay in Full £ 290.00 - - £ 290.00
4 Monthly Payments £ 75.40 £ 75.40 x 3 £ 301.60

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Please complete this form and we will send you a free trial and brochure for this course.

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Certificate in Strategic Business Planning

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