Description
The Global Certificate in Strategic Planning is designed for senior managers and consulting professionals tasked with developing and managing the roll-out and implementing of strategic plans within the organization Importantly, you will gain the knowledge and skills to establish the basis on which to create a planning and strategic management program which will enable the organization to successfully execute the strategic agenda.
- Level: Senior and Executive Managers and Strategy Professionals
- Courses: 4 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
- Duration: 4 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Certificate in Strategic Planning and Management, you will acquire the knowledge and skills to develop business strategy and lead the implementation of strategy across the organization. You will learn how to review and assess the business operating environment and variables which shape the future of your industry, and can influence growth potential. You will learn about the ley strategic models you can apply to evaluate your business portfolio and develop appropriate business and marketing strategies. You will learn how to work with senior decision makers in the development of consensus around corporate strategic planning and the inputs and communications required to ensure efficacy and viability of your plans. Finally, you will learn how to plan for the implementation of business strategy, and how to apply strategic and techniques to report on progress and adjust tactics and targets as your plan is implemented.
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Program Content
This program comprises the following courses:
COURSE 1: UNDERSTANDING THE ORGANIZATION OPERATING ENVIRONMENT
This course applies the PESTEL ANALYSIS model to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform the development of your business and marketing strategies.
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COURSE 2: DEVELOPING BUSINESS STRATEGY
This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn about contemporary strategic theory and how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how develop the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization.
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COURSE 3: DEVELOPING THE STRATEGIC PLAN
This course is the second of 3 courses in the Global Strategic Planning Program and will provide you and your team with the structure, guidance and resources to develop a strategic plan which is coherent, flexible and adaptive to current and future challenges and directions.
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COURSE 4: IMPLEMENTING BUSINESS STRATEGY
This course is designed for senior managers and those tasked with MAKING STRATEGY HAPPEN. This course will provide you with the tools and techniques to enable you to execute your strategy, and make strategy a dynamic and meaningful activity and resource for managers and employees across your organization.
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Skills / Knowledge
On completion of this program, you will be able to:
- Conduct an analysis of the external operating environment
- Understand how organizations are structured
- Review business financial performance
- Identify the prevailing opportunities, and threats in the business environment
- Review operational performance
- Review sales and marketing performance
- Identify opportunities for business performance improvement
- Understand the application of business excellence models
- Develop business strategy
- Analyze the firms portfolio of products and services using portfolio tools
- Create the Vision and Mission for the Organization
- Develop strategic goals and objectives
- Formalize a strategic plan for the business
- Develop action plans for strategy implementation
- Communicate business strategy to key stakeholders
- Develop and deploy balanced scorecards
- Measure business performance
- Review and evaluate strategy execution
- Apply a structured strategic planning process
- Apply a range of strategic thinking and analysis skills
- Inspire commitment to the organization’s strategy
- Create a performance focus across the organization
- Create a personal leadership development plan
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
