Description
The 20 credit DIPLOMA IN SENIOR MANAGEMENT is a broad based learning program designed to enable aspiring and new senior managers to develop the knowledge and skills with which to succeed in a senior management role (General Manager, Department Head, Director etc.).
This program forms 2/3 of the credit requirements for the GMA ACCREDITED SENIOR MANAGER Qualification.
- Level: Experienced Middle Managers and new Senior Managers
- Courses: 10 (see course details below)
- Learning: On Demand 24/7
- Credits: 20 (2 credits for each course)
- CPD Hours: 200 (each course takes approx. 20 hours to complete)
- Duration: 4 to 6 Months
- Certification: Global Management Qualifications
Key Benefits
On completing the Diploma in Senior Management, you will have acquired a comprehensive range of knowledge and skills to enter and succeed in a senior management role. You will understand the key principles of effective management and leadership of people, including promoting ethical principles and best practices in creating a motivating and creative work culture. You will be able to develop marketing strategy and plans for the business, and know how to lead innovation and change programs in the organization, Importantly, you will have acquired an in depth understanding of financial analysis and be able to contribute actively to business capital and other investment decision making, including framing a persuasive business case.
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Program Content
This program comprises the following courses:
MODULE 1: PRINCIPLES OF MANAGEMENT
COURSE 1: MANAGING CHANGE IN THE ORGANIZATION (2 credits)
This course is designed for experienced middle managers planning to implement a major change initiative within the organization. The course is practical and provides the tools and resources to help you plan for successful change program implementation
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COURSE 2: MANAGING PEOPLE FOR PERFORMANCE (2 credits)
This comprehensive online management course is designed to help experienced managers create a strong performance focus in the team and across business unit.
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COURSE 3: MANAGING STRESS AND CONFLICT IN THE ORGANIZATION (2 credits)
Designed for middle and senior managers, this course helps managers develop the strategy and practices to reduce the stress and conflict in their work teams, deal effectively with bullying and harassment, and create a calm and more cohesive work environment.
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MODULE 2: FINANCIAL MANAGEMENT
COURSE 4: FINANCIAL ANALYSIS AND DECISION MAKING (2 credits)
This course provides managers with the knowledge to effectively analyze financial statements, profit and loss accounts, and balance sheets. and cash flow. In addition, you will learn about how to interpret the performance of a business using a range of the most commonly applied financial ratios.
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COURSE 5: DEVELOPING A BUSINESS (FINANCIAL) CASE (2 credits)
Tasked with justifying a significant investment in new technologies or infrastructure, or leading a project requiring financial justification for the investments? In this course, you will learn how to develop a comprehensive and convincing financial case.
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MODULE 3: MARKETING AND SALES
COURSE 4: DEVELOP MARKETING STRATEGY (2 credits)
This course is designed to enable non-marketing managers and business leaders in directing, or advising the marketing team in the development of marketing strategy and plans.
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COURSE 5: DEVELOP A MARKETING PLAN (2 credits)
This course is designed to enable you to create a fully viable 3 year marketing plan with detailed marketing strategy, marketing tactics marketing budgets, and action items to help you grow your business.
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MODULE 4: LEADERSHIP AND STRATEGY
COURSE 8: MASTERING LEADERSHIP (2 credits)
‘Mastering Leadership’ is the essential toolkit for managers seeking to enter senior leadership roles in their organizations, and provides a comprehensive overview of management theory and best practice, and the tools and resources to successfully manage a business unit or department.
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COURSE 9: UNDERSTANDING ETHICS, VALUES AND CULTURE (2 credits)
Designed for middle and senior managers, this course helps managers understand how culture affects people and organizational behavior, and develop the personal insight, and knowledge and skills to build an ethical culture within the organization
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COURSE 10: LEADING INNOVATION IN THE ORGANIZATON (2 credits)
This very comprehensive course will help you develop a culture to support and enable innovation in your organization, and give you the skills and knowledge to identify, develop and successfully implement innovation opportunities.
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Skills / Knowledge
On completion of this program, you will be able to:
- Apply a range of leadership styles
- Understand how to apply situational leadership theory
- Understand the principles of transformational leadership
- Apply emotional intelligence to leadership practice
- Create and promote the vision for the organization
- Lead with integrity
- Understand how to implement business strategy
- Apply MBO theory to managing teams in the organization
- Set team goals
- Apply a range of management controls to team activities
- Apply techniques to improve accountability
- Give performance feedback effectively
- Develop and manage operational plans in the organization
- Develop contingency plans
- Understand workforce planning
- Understand production planning
- Understand resource planning
- Analyze and interpret key financial statements
- Use a wide range of financial ratios to analyze business performance
- Understand the main options for structuring an organization
- Understand the main functions of management
- Understand management roles and how best to allocate responsibilities
- Understand core principles of strategic theory
- Apply the marketing mix to develop marketing strategy
- Develop the best positioning strategy for products and services
- Develop the pricing strategy for the business
- Evaluate the effectiveness of marketing activities
- Select and apply a model of emotional intelligence to inform leadership practice
- Develop self-awareness
- Apply self-management techniques
- Apply self-awareness to leadership practice
- Use Emotional intelligence to inform selection of best fit leadership styles
- Measure levels of customer loyalty
- Map and analyze the customer value chain
- Map and evaluate the supply chain in the organization
- Select the best fit CRM systems for the organization
- Apply CRM systems to improve sales management
- Develop CRM capabilities across the organization
Certification
Management Qualification Awards
Assessment – Assessment in this program takes the form of Online-Examinations which are taken at the end of each module. You will have to complete 6 examinations (each exam comprises 30 to 45 multiple choice questions) to qualify for the Certificate in Supervisory Management. The Pass-mark for the examinations is 50%. One re-sit is allowed for each examination (if required).
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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