Global Certificate in General Management

The Certificate in General Management program is designed to provide new and aspiring senior managers to acquire the skills and knowledge of leadership and business financial and marketing management, to successfully take on the role General Manager.
Global Certificate in General Management

Description

PROGRAM PROFILE

Comprising 5 courses and 100+ hours of online learning, the GLOBAL CERTIFICATE IN GENERAL MANAGEMENT is designed to enable experienced middle and senior managers, to acquire the skills and knowledge to successfully take on the role of General Manager in organizations worldwide.

The programs provides training in key leadership, business management and marketing strategy providing a comprehensive foundation in business management skills and knowledge.

PROGRAM CONTENT

The courses in this program include:

COURSE 1: BECOMING AN EFFECTIVE BUSINESS LEADER

  • Unit 1: Getting Started
  • Unit 2: Understanding Leadership
  • Unit 3: The Evolution of Leadership
  • Unit 4: The Behavioral Leadership Model
  • Unit 5: Transformational Leadership
  • Unit 6: Situational Leadership
  • Unit 7: Action-Centered Leadership
  • Unit 8: Emotional Intelligence and Leadership
  • Unit 9: EI and 6 Leadership Styles
  • Unit 10: Creating the Vision
  • Unit 11: Motivating Your Team
  • Unit 12: Leadership Communication
  • Unit 13: Wrapping-Up and Further Learning

COURSE 2: UNDERSTANDING THE ORGANIZATION ENVIRONMENT

  • Unit 1: Getting Started
  • Unit 2: Understanding Organizations
  • Unit 3: Understanding Organization Structures
  • Unit 4: Understanding the External Operating Environment
  • Unit 5: Understanding Political Factors
  • Unit 6: Understanding Economic Factors
  • Unit 7: Understanding Social Factors
  • Unit 8: Understanding Technological Factors
  • Unit 9: Understanding Legal Factors
  • Unit 10: Understanding Environmental Factors
  • Unit 11: Applying and using PESTLE Analyses.
  • Unit 12: Wrapping-Up and Further Learning

COURSE 3: DEVELOP ORGANIZATION MARKETING STRATEGY

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Knowing Your Products And Services
  • Unit 4: Knowing Your Customers
  • Unit 5: Customer Segmentation
  • Unit 4: Knowing Your Competition
  • Unit 7: Understanding Market Share
  • Unit 8: The Marketing Mix
  • Unit 9: Product Positioning and Pricing
  • Unit 10: Place Strategy
  • Unit 11: Promoting Your Business
  • Unit 12: Evaluating Marketing Effectiveness
  • Unit 13: Wrapping-up

COURSE 4: FINANCE FOR NON-FINANCIAL MANAGERS

  • Unit 1: Getting Started
  • Unit 2: Sources of Business Finance
  • Unit 3: The Balance Sheet
  • Unit 4: The Income Statement
  • Unit 5: The Cash Flow Statement
  • Unit 6: Key Financial Ratios
  • Unit 8: Analyzing and Responding to Financial Reports
  • Unit 9: Wrapping-up

COURSE 5: DEVELOPING BUSINESS STRATEGY

  • Unit 1: Getting Started
  • Unit 2: Understanding Organizations
  • Unit 3: Understanding Organization Culture
  • Unit 4: Models of Organization Culture
  • Unit 5: Applying Culture Theory
  • Unit 6: Values, Culture, and Leadership
  • Unit 7: Understanding Ethics
  • Unit 8: Transformational Leadership
  • Unit 9: Becoming an Ethical Leader
  • Unit 10: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

ENROLMENT

On payment, you will receive an email with a direct link to the Global E-Learning Portal and your courses.

´╗┐PROGRAM DURATION

Learners have 3 months from the date of enrolment to complete the Certificate Program.

´╗┐ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

  • You get a Management Certificate which is recognized worldwide.
  • All CMD courses are iPad and Mobile device compatible
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, in the park, anywhere you choose.
  • You will have excellent support from a dedicated coach throughout the program.

CERTIFICATION: Global Management Academy Digital Certification Service (post on Linkedin)

DELIVERY: On-line with email, skype and phone support as required.

RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

ILM QUALIFICATIONS

Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

Payments options are available at checkout.

Payment Path At Checkout Monthly
Instalment
Monthly
Payments
Total
Pay in Full £ 225.00 - - £ 225.00
4 Monthly Payments £ 58.50 £ 58.50 x 3 £ 234.00

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