Global Certificate in Marketing Management

The 5 course GLOBAL CERTIFICATE IN MARKETING MANAGEMENT is designed to enable supervisors and managers to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and CRM systems.
Global Certificate in Marketing Management

Description

PROGRAM PROFILE

Comprising 5 courses and 100+ hours of online learning, the GLOBAL CERTIFICATE IN GENERAL MANAGEMENT is designed to enable experienced middle and senior managers, to acquire the skills and knowledge to successfully take on the role of General Manager in organizations worldwide.

The programs provides training in key leadership, business management and marketing strategy providing a comprehensive foundation in business management skills and knowledge.

PROGRAM CONTENT

The courses in this program include:

COURSE 1 : UNDERSTANDING MARKETING

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Marketing Consumer Goods
  • Unit 4: Marketing Industrial Goods
  • Unit 5: Marketing Services
  • Unit 6: Knowing your Products and Services
  • Unit 7: Knowing your Customers
  • Unit 8: SWOT Analysis
  • Unit 9: The Marketing Mix
  • Unit 10: The Marketing Plan
  • Unit 11: The Marketing Budget
  • Unit 12: Wrapping-up

COURSE 2: MARKET ASSESSMENT

  • Unit 1: Getting started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT Analysis
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling the Plan Together
  • Unit 11: Wrapping-up

COURSE 3: DEVELOP A MARKETING PLAN

  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up

COURSE 4: PROMOTING PRODUCTS AND SERVICES

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: The Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct mailing
  • Unit 10: Email Marketing
  • Unit 11: Developing a Promotional Campaign
  • Unit 12: Wrapping-up

COURSE 3: CUSTOMER RELATIONS MANAGEMENT

  • Unit 1: Getting Started
  • Unit 2: The content of this course includes:
  • Unit 3: The importance of Customer Loyalty
  • Unit 4: The Customer-focused Business
  • Unit 5: CRM and Marketing
  • Unit 6: CRM and Sales
  • Unit 7: Key Account Management
  • Unit 8: CRM and Customer Service
  • Unit 9: The Supply Chain and CRM
  • Unit 10: CRM and ERP Systems
  • Unit 11: Getting the best out of CRM
  • Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

PROGRAM DURATION

Learners have 6 months from the date of enrolment to complete the Certificate Program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

  • You get a Management Certificate which is recognized worldwide.
  • All Global courses are iPad and Mobile device compatible
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, in the park, anywhere you choose.
  • You will have excellent support from a dedicated coach throughout the program.

CERTIFICATION: Global Management Academy Parchment Certificate (mailed)

DELIVERY: On-line with email, skype and phone support as required.

RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

ILM QUALIFICATIONS

Candidates can elect to upgrade their GLOBAL Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

Payments options are available at checkout.

Payment Path At Checkout Monthly
Instalment
Monthly
Payments
Total
Pay in Full £ 299.00 - - £ 299.00
4 Monthly Payments £ 77.74 £ 77.74 x 3 £ 310.96

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Global Certificate in Marketing Management

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