Promoting Products and Services

$69

This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

Description

As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets.

This practical course in promoting products and services will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

In addition, the course contains many vital tools to help you plan for and develop your promotional activities.

COURSE DETAILS
  • Suitable For: Business Owners and Marketing Staff
  • Course Duration: 20 Hours
  • Access: 3 months
  • Certification: Download your Certificate on completion
  • Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

SECTION 1: UNDERSTANDING PROMOTIONS

Lesson 2 – Understanding Promotional Activity

Video – Promoting your Business

Lesson 3 – Advertising

Video – How to Advertise your Business

Lesson 4 – Internet Marketing

Video – What is Digital Marketing?

Lesson 5 – Branding

Promoting Products and Services – Quiz 1

SECTION 2: OPTIONS FOR PROMOTING THE BUSINESS

Lesson 6 – Develop Promotional Materials

Video – The Promotional Mix

Lesson 7 – Developing Newsletters

Video – How to Create a Newsletter (Hubspot)

Lesson 8 – Direct Mail

Video – How to run a Direct Mail Campaign

Lesson 9 – Email Marketing

Video – How to Master Email Marketing

Lesson 10 – Planning the Campaign

Promoting Products and Services – Quiz 2

Lesson 11 – Wrapping up

Promoting Products and Services – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION