Developing International Business Masterclass – U.K.

Overview

In this Masterclass on Developing International Business, learners will examine a range of factors to consider in expanding their business internationally. The course provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.

You will then learn about and how to apply various models and tools to examine market opportunity and risk, and inform investment making.

You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.

The knowledge gained in the masterclass will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

Note: Participants will also have access to the Global online courses aligned with the masterclass.

MASTERCLASS DETAILS

• Suitable For: Senior and Executive Managers and Marketing professionals
• Masterclass Schedule: 4 x 3 hours Online Lessons (one 3 hour class per week)
• Masterclass Duration: 4 weeks
• Masterclass Delivery: Online Lessons plus access to On-demand courses.
• Online Course Access Duration: 90 days from date of enrolment
• Certification: Masterclass Digital Credentials awarded on completion
• Learning Resources: Comprehensive Learners manual, additional articles and worksheets.

MASTERCLASS CONTENTS

This course comprises the following lessons:

MASTERCLASS SESSION 1: PREPARING FOR INTERNATIONAL EXPANSION

Lesson 1 – Getting Started

Lesson 2: Understanding International Business

Lesson 3 – Global Market Opportunity Assessment

Lesson 4 – Evaluating Global Opportunities

Lesson 5 – Market Entry Modes 1

Lesson 6 – Market Entry Modes 2

MASTERCLASS SESSION 2: ANALYZE AND CONFIRM LOCATIONS

Lesson 7 – Global Economies and Opportunities

Lesson 8 – PESTEL Analysis

Lesson 9 – Using CAGE Analysis

Lesson 10 – Scenario Planning and Analysis

MASTERCLASS SESSION 3: THE FORMAT OF INTERNATIONAL EXPANSION

Lesson 11 – Standardized or Customized Products

Lesson 12 – Global Sourcing

Lesson 13 – Global Production and Supply Chains

Lesson 14 – Joint Ventures

Lesson 15 – Forming Strategic Alliances

MASTERCLASS SESSION 4: ORGANIZING FOR INTERNATIONAL EXPANSION

Lesson 16 – Resources and Structure for International Business

Lesson 17 –  Moving Money Across Borders

Lesson 18 – Expansion Planning Checklist

Lesson 19 – Wrapping-up