Description
This course is designed to assist non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.
On completion of this course, you will be better able to:
- Analyze and Interpret sales and marketing activity data to make informed planning decisions
- Evaluate your competition, and position your business to exploit opportunities in the marketplace;
- Identify marketing goals for your business, and apply marketing tactics to achieve these goals;
- Understand how to price, position and promote products to achieve commercial success for the business;
- Evaluate the effectiveness of the organization’s marketing program.
COURSE DETAILS
- Suitable For: Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS
Lesson 1 – Getting Started
Video – The Role of Marketing is changing
SECTION 1: UNDERSTANDING MARKETING
Lesson 2 – Understanding Marketing
Video – Marketing versus Sales
Lesson 3 – Knowing your Products and Services
Lesson 4 – Defining your USP
Managing Marketing Programs – Quiz 1
SECTION 2: INDUSTRY AND MARKETING
Lesson 5 – Marketing Consumer Goods
Lesson 6 – Marketing Industrial Goods
Lesson 7 – Marketing Services
Managing Marketing Programs – Quiz 2
SECTION 3: CUSTOMERS AND MARKETING
Lesson 8 – Knowing your Customers
Lesson 9 – Customer Segmentation
Video – Market Segmentation
Lesson 10 – Customer Profitability Analysis
Managing Marketing Programs – Quiz 3
SECTION 4: MARKET SHARE AND COMPETITION
Lesson 11 – Competitor Analysis
Lesson 12 – Knowing your Market Share
Lesson 13 – Evaluating the Effectiveness of Marketing
Lesson 14 – Wrapping up
Managing Marketing Programs – Quiz 4
Managing Marketing Programs– Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
