Sales and Marketing Courses
Become a Marketing and Sales Professional.
Global Sales and Marketing Management Training Courses
Global Management Academy Sales and Marketing courses are designed to equip professionals with the skills and knowledge necessary to excel in the dynamic fields of sales and marketing. These comprehensive programs cover a wide range of topics, including strategic marketing management, digital marketing, customer relationship management, brand management, and sales team leadership. By enrolling in these courses, participants gain practical insights and tools to develop effective marketing strategies, enhance sales performance, and drive business growth. Global sales and marketing courses are tailored to meet the needs of both aspiring and experienced professionals, providing a pathway to career advancement in various industries. With globally recognized credentials upon completion, these training courses offer a valuable opportunity to enhance your expertise and open doors to leadership roles in sales and marketing.
Develop your Skills in Sales and Marketing Management
Earn CPD Certificates on completion of your courses. Click on the course links to learn more.
COURSE | COURSE DESCRIPTION | LEVEL | FEES |
|---|---|---|---|
 | This course is designed for managers and those engaged in practical research in business contexts. The course provides an introduction to the key principles and methods involved conducting effective and rigorous business research. | | |
 | In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization. | | |
 | This course forms part of the Global Marketing Planning Program and is applies the PESTEL ANALYSIS mode to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform the development of your business and marketing strategies. | | |
 | Develop practical business negotiation skills to secure profitable, win-win agreements in sales, procurement, and leadership environments. This online negotiation training course teaches structured negotiation frameworks, preparation techniques, bargaining strategies, and closing skills to help you reduce costly concessions and strengthen long-term business relationships. | | |
 | This course introduces strategic marketing theory, and the application of core theories in practice in your business. The course provides learners with the knowledge and tools to identify marketing goals for the business, and apply marketing and brand strategies and tactics (the 4P’s) to plan for and achieve these goals. In addition, you will frame tactics to action strategy and evaluate the progress in strategy implementation. | | |
 | On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors. | | |
 | This course will provide you with the skills and knowledge to transform an entrepreneurial opportunity into a venture concept proposal, making the business case for the venture, and launching it as a new (line of) business. | | |
 | The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets. | | |
 | On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities. | | |
 | Designed for new business owners, this course will help you develop your business proposition, enabling you to evaluate its commercial viability, and identify and plan for the resources and actions you need to develop your business. | | |
 | This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets. | | |
 | This course provides managers and marketing professionals with the knowledge to understand how to identify and evaluate opportunities in international markets, assess the different market entry modes available to companies, and develop marketing strategies to succeed in international markets. | | |
 | This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns. | | |
 | This comprehensive course provides an introduction to the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus. | | |
 | The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line. | | |
 | This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business. | | |
 | This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image. | | |
 | This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful marketing strategy. You will learn how to use a range of models to evaluate your marketing strategy and product positioning, and develop strategies to drive growth. | | |
 | This course is designed to help new managers get an insight into how businesses are set-up and run. The course is especially useful for those taking up a leadership role in a business, and for those planning to set-up and manage their own businesses. | | |
 | This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets. | |
Key Features of Global Skills Courses
Online | On-Demand
Global courses use best practice online learning technologies, and are accessible on all devices 24/7. Assessment is through online quizzes for each course.
Additional Resources
All Global courses also include downloadable learning manuals and additional resources, enabling you to continue your learning offline anytime.
CPD Certifications
Download and print your certificate on completion of your courses. All Certificates specify CPD hours.
Career Pathways
All Global sales and marketing courses contribute credits to professional and management credentials, linked to career pathways.
Professional Certificates in Sales and Marketing Management
Earn an Internationally Recognized Professional Credential in Sales and Marketing Management
Why develop your career with Global Management Academy?
Because today's managers need practical skills, flexible learning, and credentials that deliver real value. Global Management Academy offers hundreds of affordable online courses and professional credential programs across leadership, management, finance, human resources, marketing, operations, and strategy. Study anytime, anywhere with self-paced learning designed for busy professionals, and earn verifiable digital credentials and CPD certificates that showcase your growing expertise. Whether you are preparing for your first leadership role, seeking promotion, or building executive capabilities, Global Management Academy provides a flexible, cost-effective pathway to achieve your career go achieve your career goals.
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FAQs
A Global Management Academy Professional Credential is awarded for completion of a series of courses within a specific business or management skill set. On completion of a set number of courses, candidates will qualify for the Professional Management Credentials. Professional Certificates typically contain between 3 and 4 courses, and diploma programs between 6 and 8 courses. Assessment is based on multiple choice quizzes in each course.
On completion, participants are awarded Digital Credentials on Global’s blockchain verified digital platform – share your skills and expertise on social media, and with employers
Global Management Academy professional credentials are not higher education awards such as degrees or master’s qualifications, and they are not part of nationally regulated academic frameworks.
Instead, our programmes are built around internationally relevant management and leadership competencies aligned with current global workplace expectations and industry best practice, such as the U.K’s National Occupational Standards’, and the EMSI skills framework. This ensures the skills you develop are practical, transferable, and applicable across a wide range of countries, sectors and organisational contexts.
Each Global Management Academy course and credential includes a detailed competency profile that clearly outlines the specific knowledge, skills and behaviours learners are expected to develop. These competency profiles form an integral part of our digital credentialing process and are issued alongside your Global digital credential, providing transparent, verifiable evidence of your professional capabilities.
Ultimately, Global Management Academy credentials are designed to demonstrate applied competence, strengthen professional credibility, and support career development in an increasingly global and interconnected labour market.
A Global Management Academy Digital credential is the acknowledgement that you have invested time in developing your skills. Global Digital credentials comprise digital badges and certificates, and the technology to promote your achievements, and showcase your knowledge and skills across social media platforms, and with your employer and recruitment platforms.
Global credentials are verifiable using secure blockchain technologies.
On completion of all Global courses, you will be able to download and print a completion certificate. The Course Completion Certificate will also detail your acquired CPD hours from the course of study.
On completion of your Professional Credential Program, you will receive Digital Certification and a Digital Badge from Global Management Academy on the Hyperstack Blockchain verified digital certification platform. The Credential profile will also list the courses completed, and detail the skills and knowledge (competencies) you will have aqcuired. You will be able to share you achievements on multiple social media and career sites.
Keeping your skills current and continuing your professional development is essential in today’s fast-changing business environment. However, balancing work, family and personal commitments can be challenging.
Global Management Academy’s professional certificates and diplomas are designed specifically for busy professionals. Our flexible online learning model enables you to study at a time, place and pace that suits your lifestyle, allowing you to fit learning around your existing responsibilities.
Our programmes are practical, accessible and supported by a user-friendly online learning environment, helping you build confidence without becoming overwhelmed. If you are currently employed, you can immediately apply your new knowledge and skills in the workplace, reinforcing your learning and delivering real value to your organisation.
Whether you are seeking career progression, preparing for greater responsibilities or exploring new opportunities, a Global Management Academy credential can help you develop the skills, confidence and professional recognition needed to advance your career while maintaining a healthy work-life balance.
Learners are free to complete their learning at their own pace. On average, learners take 2 months (at 6 to 8 hours per week) to complete a Certificate Program, and up to 4 months to complete a Professional Diploma Program.
All Global Management Academy courses and programs are delivered through Online Learning through the Global E-Learning Portal. Each course comprises:
- Online Lectures and interactive learning
- Online Videos
- Online Quizzes
- Downloadable Learning Manuals (80 pages +)
- Additional downloadable workbooks, articles, and case studies.
GMA is committed to providing learners with the most complete learning experiences, to enable both online an offline learning. In addition to the online learning, you will have access to downloadable learning manuals (normally 80 to 100 pages for each course). In addition, you will also have access to associated case studies, workbooks and management resources for each course.
You will receive continuous email support from your tutor throughout your program. You tutor will be available to answer your questions, and may be able to provide additional free resources on request.
Choose your currency in the currency selector, or pay in US Dollars. You can pay for courses through a single payment, or by monthly installments. See the fees for each course / program when you view program details.
On payment, you will receive a confirmation email and shortly thereafter you will receive an email with a link to the Global E-Learning Portal. Your tutor will also be on contact with you within 24 hours.
Depending on your course / program, you will have access to the e-learning portal for between 3 months and 12 months. Single course access is typically for 3 months, and access to courses in credential program for between 4 and 6 months. Please see course details for exact access durations.
If you are not satisfied with your Academy within the first 7 days of purchase, we will refund your money (no questions asked).