Certificate in Business Development

Designed for small and new business owners and managers, this program comprises 5 courses which will help you assess your business markets, and identify, evaluate and successfully develop business opportunities, and develop business and marketing plans.
Certificate in Business Development

Description

VIEW AN EXCERPT FROM THE CERTIFICATE IN BUSINESS DEVELOPMENT

CERTIFICATE IN BUSINESS DEVELOPMENT - PROGRAM PROFILE

Comprising 5 courses, the Global Certificate in Business Development is designed for small and new business owners and business managers. This program will help you assess your business markets, and identify, evaluate and develop business opportunities. Learn how to develop a business plan and marketing plan, and organize the human and physical resources required to successfully launch your new business venture.

Your program covers the main knowledge and skills you will need to manage your business, raise capital and plan for future success.

PROGRAM CONTENT

The courses in this program include:

COURSE 1: UNDERSTANDING BUSINESS

  • Unit 1: Getting Started
  • Unit 2: Understanding Organizations
  • Unit 3: Understanding the Business Environment
  • Unit 4: Knowing your Business
  • Unit 5: Knowing the Organizations Legal Responsibilities
  • Unit 6: Understanding Business Planning
  • Unit 7: Understanding Business Finances
  • Unit 8: Understanding Budgets
  • Unit 9: Understanding Risk
  • Unit 10: Understanding Management
  • Unit 11: Wrapping-up

COURSE 2: ESSENTIAL SALES SKILLS

  • Unit 1: Getting Started
  • Unit 2: Understanding Sales
  • Unit 3: Selling – The Skills you Need
  • Unit 4: Sales Models
  • Unit 5: Preparing to Sell
  • Unit 6: Opening
  • Unit 7: Making the Pitch
  • Unit 8: Overcoming Objections
  • Unit 9: Closing the Sale
  • Unit 10: Following-up
  • Unit 11: Wrapping-up

COURSE 2: MEETING CUSTOMER NEEDS

  • Unit 1: Getting Started
  • Unit 2: Understanding Customer Service
  • Unit 3: Knowing your Customers
  • Unit 4: Knowing Customer Needs
  • Unit 5: Meeting Customer Needs
  • Unit 6: Exceeding Customer Expectations
  • Unit 7: Knowing Customer Legal Rights
  • Unit 8: Using Customer Feedback
  • Unit 9: Handling Complaints
  • Unit 10: Wrapping-up

COURSE 4: BUSINESS PLANNING 

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Situation
  • Unit 3: Framing the Business Value Proposition
  • Unit 4: Framing your Vision, Mission and Strategy
  • Unit 5: Market Analysis and Marketing Strategy
  • Unit 6: Customer Base Analysis and Positioning
  • Unit 7: Sales targets and Forecasts
  • Unit 8: Operational Plans
  • Unit 9: Business Plan Financials
  • Unit 10: Developing the Executive Summary
  • Unit 11: Presenting your Plan
  • Unit 12: Wrapping-up

COURSE 5: DEVELOP A MARKETING PLAN

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Situation
  • Unit 2: Market Analysis
  • Unit 4: Marketing Strategy and Objectives
  • Unit 5: Product Marketing Strategy
  • Unit 6: Pricing Strategy
  • Unit 7: Promotional Strategy
  • Unit 8: Customer (Channel) Management Strategy
  • Unit 9: Sales Targets
  • Unit 9: Sales Operational Management
  • Unit 10: The Marketing Budget
  • Unit 11: Action planning
  • Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in small medium sized business, or preparing for work as a commercial manager, supervisor, team leader or manager.

ENROLMENT

On payment, you will receive an email with a direct link to the Global E-Learning Portal and your courses.

PROGRAM DURATION

Learners have 3 months from the date of enrolment to complete the Certificate Program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

  • You get a Management Certificate which is recognized worldwide.
  • All GLOBAL courses are iPad and Mobile device compatible
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, in the park, anywhere you choose.
  • You will have excellent support from a dedicated coach throughout the program.

CERTIFICATION: GLOBAL Management Academy Digital Certification (share on LinkedIn and other media)

DELIVERY: On-line with email, skype and phone support as required.

RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

Payments options are available at checkout.

Payment Path At Checkout Monthly
Instalment
Monthly
Payments
Total
Pay in Full £ 199.00 - - £ 199.00

Purchases over £ 200.00 qualify for our installment plan.

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