Description
To be truly effective, business leaders need to be able to understand strategic theory, and how it can be applied to the analysis of organizational performance, and to enable sustainable business growth. This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how develop the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization, and to create the foundations for implementation of your strategy. The course provides you with the knowledge, practical guidelines, templates, and workbooks to develop a 5 year strategic plan for the business.
COURSE DETAILS
- Suitable For: Senior Managers and Strategy Professionals
- Course Duration: 20 Hours
- Access: 3 months
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – Why you need a strategy?
SECTION 1: UNDERSTANDING STRATEGY
Lesson 2 – Understanding Organization Strategy
Video – Overview of the Strategic Planning Process
Video – The Strategic Planning Model
Lesson 3 – Understanding Strategic Planning
Video -What is Strategic Planning?
Developing Business Strategy – Quiz 1
SECTION 2: STRATEGIC THEORY
Lesson 4 – Understanding Strategic Theory
Video – What is Competitive Advantage?
Lesson 5 – Portfolio Analysis
Video – Using the Boston Matrix with APPLE
Lesson 6 – Integration Strategy
Video – Horizontal versus Vertical Integration
Lesson 7 – Diversification Strategy
Video – Diversification at McDonalds
Video – One Entrepreneur’s take on Diversification
Lesson 8 – Concentration Strategy
Video – Concentration versus Diversification Strategy
Lesson 9 – Blue Ocean Strategy
Developing Business Strategy – Quiz 2
SECTION 3: DEVELOPING STRATEGY FOR YOUR ORGANIZATION
Lesson 10 – Identify Strategic Themes and Goals
Video – Identify Organization-wide Strategies
Video – Example Strategic Goals
Lesson 11 – Strategy Mapping
Video – The Secret to Strategy Implementation
Lesson 12 – Wrapping-up and Next Steps
Developing Business Strategy – Quiz 3
Developing Business Strategy – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
