Description
Master Business Negotiation Skills That Protect Profit and Create Win-Win Outcomes
Poor negotiation skills can cost organizations millions in:
- Unnecessary concessions
- Delayed agreements
- Weak contract terms
- Damaged business relationships
- Internal conflict and misalignment
This comprehensive Business Negotiation Skills course equips professionals with practical, proven negotiation techniques used in sales, procurement, leadership, and internal stakeholder management. You’ll learn how to prepare strategically, manage the full negotiation process, handle difficult behavior, and close agreements that deliver measurable business value.
Whether you negotiate with clients, suppliers, senior leaders, or cross-functional teams, this course provides a structured framework for achieving profitable, sustainable, and collaborative outcomes.
COURSE DETAILS
- Suitable For: First-line Managers and Marketing Professionals
- CPD Credits: 20 Hours
- Access: 3 months
- Certification: Download your CPD Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
WHAT YOU WILL LEARN
By the end of this business negotiation training, you will be able to:
- Apply structured negotiation frameworks for predictable outcomes
- Differentiate between distributive and integrative negotiation strategies
- Prepare effectively using objectives, alternatives (BATNA), and walk-away positions
- Manage each stage of the negotiation process confidently
- Strengthen bargaining and influence skills
- Handle pressure tactics and difficult behavior professionally
- Close negotiations decisively while preserving long-term relationships
- Create win-win agreements that protect margins and build partnerships
COURSE CONTENT
This courses comprises the following lessons:
Unit 1: Getting Started
Lesson 1 – Getting Started
SECTION 1: UNDERSTANDING NEGOTIATING
Lesson 2 – Understanding Negotiations
Video – Distributive versus Integrative Negotiating
Lesson 3 – The Negotiation Process
Negotiation Skills – Quiz 1
Lesson 4 – Skills for Negotiating
Video – How not to Negotiate
SECTION 2: PREPARING FOR NEGOTIATIONS
Lesson 5 – Preparing for Negotiations
Video – The Preparation Stage
Video – Blueprint for Negotiating Success
Lesson 6 – Preparing your Objectives
Video – The Consequences of no agreement
Negotiation Skills 7 – Laying the Groundwork
Business Negotiation Skills – Quiz 2
SECTION 3: THE NEGOTIATING PROCESS
Lesson 8 – Opening Positions
Video – The Opening Stage
Lesson 9 – The Bargaining Phase
Video – The Bargaining Stage
Business Negotiation Skills – Quiz 3
Lesson 10 – Dealing with Challenges
Lesson 11 – Closing
Video – Closing the Negotiations
SECTION 4: BEYOND NEGOTIATIONS
Lesson12 – Dealing with Difficult People
Video – Dealing with Bad Behaviour
Lesson 13 – Beyond Negotiations
Negotiation Skills – Quiz 4
Lesson 14 – Wrapping-up
Negotiation Skills – Course Evaluation
SKILLS AND KNOWLEDGE
By the end of this business negotiation training, you will be able to:
- Apply structured negotiation frameworks for predictable outcomes
- Differentiate between distributive and integrative negotiation strategies
- Prepare effectively using objectives, alternatives (BATNA), and walk-away positions
- Manage each stage of the negotiation process confidently
- Strengthen bargaining and influence skills
- Handle pressure tactics and difficult behavior professionally
- Close negotiations decisively while preserving long-term relationships
- Create win-win agreements that protect margins and build partnerships
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
