Description
Comprising 5 courses and 100 hours of online learning, this program is designed to enable middle managers and other professionals to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and Customer Relations Management systems.
- Level: Middle Managers and Marketing Professionals
- Courses: 5 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 100 Hours (each course takes approx. 20 hours to complete)
- Duration: 3 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Certificate in Marketing Management, you will have acquired skills and knowledge to lead a marketing team within your organization. You will learn the how to carry out a comprehensive assessment of your market and your customer base to identify profitable and attractive market sectors. You will also learn how to use consumer behaviour theories to inform your organization’s approach to attracting customers, and develop strategies to increase loyalty and retention. You will learn the core theories of marketing and be able to develop marketing strategy for your business. You will then be able to develop a comprehensive marketing plan, and develop a suite of best practices targets to successfully promote your products services.
Program Content
This program comprises the following courses:
COURSE 1: MARKET ASSESSMENT
This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.
VIEW COURSE DETAILS
COURSE 2: ATTRACTING AND RETAINING CUSTOMERS
In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities in your organization.
VIEW COURSE DETAILS
COURSE 3: DEVELOP MARKETING STRATEGY
This courses introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.
VIEW COURSE DETAILS
COURSE 4: DEVELOP A MARKETING PLAN
On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
VIEW COURSE DETAILS
COURSE 5: PROMOTING PRODUCTS AND SERVICES
This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
VIEW COURSE DETAILS
Skills / Knowledge
On completion of this course, you will be able to:
- Conduct a market assessment
- Identify business growth opportunities
- Quantify market size and market share
- Conduct a SWOT analysis
- Conduct a PESTLE analysis
- Conduct customer profitability analysis
- Conduct customer and market segmentation
- Understand key marketing theory
- Align marketing with corporate strategy
- Apply the marketing mix principles to marketing planning
- Develop market strategies
- Develop appropriate pricing strategies
- Develop appropriate channel management strategies
- Develop brand management strategies
- Analyze consumer behaviour
- Use consumer behaviour data to inform marketing strategy
- Develop customer retention strategy
- Map the customer journey
- Apply relationship marketing principles
- Apply key account management principles
- Apply customer life-cycle management in planning sales activities
- Evaluate the effectiveness of marketing strategy
- Develop a marketing plan for the business
- Develop marketing budgets
- Develop sales targets
- apply advertising effectively
- plan for and use internet marketing
- develop effective print media in marketing
- use email marketing
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
VIEW CREDENTIAL –>
