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Developing Marketing Strategy

This course introduces strategic marketing theory, and the application of core theories in practice in your business. The course provides learners with the knowledge and tools to identify marketing goals for the business, and apply marketing and brand strategies and tactics (the 4P’s) to plan for and achieve these goals. In addition, you will frame tactics to action strategy and evaluate the progress in strategy implementation.

Middle Management
Senior Management
Developing a Balanced Scorecard

The Balanced Scorecard has been one of the most influential strategic management tools developed over the past 30 years. Learn about the strategic fit of the balanced scorecard and the core elements and practices required to successfully implement a scorecard framework within your organization. You will learn how to apply the balanced scorecard to your strategic planning and how to use the framework to map strategy and create alignment between the core drivers of performance in your business. In addition, you will learn how to develop scorecards using KRA's and KPI's and how to develop scorecards for different functional units and activities in the organization.

Senior Management
Developing a marketing plan

On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.

Middle Management
Developing Business Strategy

This course is the second of 3 courses in the Global Strategic Planning Program and will provide you and your team with the structure, guidance and resources to develop a strategic plan which is coherent, flexible and adaptive to current and future challenges and directions.

Executive Management
Senior Management
Developing an innovative culture

This course is designed to help managers develop the culture to support innovation in their own organization. In this course, you will learn how to develop insight into the culture of your organization, and how to evaluate your organizations readiness for innovation. You will also learn how to apply a range of knowledge and techniques to influence and shape the culture of your organization.

Middle Management
Senior Management
Marketing New Ventures

This course will provide you with the skills and knowledge to transform an entrepreneurial opportunity into a venture concept proposal, making the business case for the venture, and launching it as a new (line of) business.

Senior Management
Developing business budgets

In this course you will learn what to include in the different types of budgets, and about budgeting best practice, and alternative budget approaches you may encounter. The course provides guidance, practical assignments, and numerous tools to help you develop budgets for most types of organization.

First-Line Management
Developing Business Strategy

This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn about contemporary strategic theory and how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how to the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization.

Executive Management
Senior Management
Developing Emotional Intelligence

This course will give you the tools you need to be emotionally intelligent in your workplace, and will help you to elevate your levels of Emotional Intelligence so that you can achieve better results at work, and improve the quality of your interpersonal relationships.

Middle Management
Developing International Business

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

Executive Management
Senior Management
Developing Leadership Capacity

Developing Leadership Capacity in the Organization is a 20-hour strategic course designed for HRD and Learning & Development professionals who want to build strong leadership pipelines and drive measurable organizational performance. This practical program provides proven frameworks, tools, and templates to identify high-potential talent, design leadership development strategies, implement coaching and mentoring systems, and evaluate impact.

Senior Management
Developing your leadership capabilities

This course will enable you to acquire a comprehensive insight into your current leadership capabilities and performance, and to identify the skills and knowledge they need to development to become a truly professional leader.

Senior Management
Developing your Leadership styles

The course is designed for experienced managers seeking to understand the leadership styles used in their own organization, and to develop their range of leadership styles, and apply these to differing work contexts and demands.

Middle Management
Developing Operational Excellence

This course will enable senior managers and operations professionals to apply knowledge of business excellence and  identify organization-wide operational improvement opportunities, assess their viability, before developing a comprehensive plan for operational excellence implementation.

Executive Management
Senior Management
Human resources Management Plan

In this course, we will take your through the process of analysis, synthesis and development of the Human Resources Management Strategic Plan, and provide you the with tools and techniques to successfully implement your H-R strategy.

Executive Management
Senior Management
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Why Develop your career in management with Global

Why develop your career with Global Management Academy?

Because today's managers need practical skills, flexible learning, and credentials that deliver real value. Global Management Academy offers hundreds of affordable online courses and professional credential programs across leadership, management, finance, human resources, marketing, operations, and strategy. Study anytime, anywhere with self-paced learning designed for busy professionals, and earn verifiable digital credentials and CPD certificates that showcase your growing expertise. Whether you are preparing for your first leadership role, seeking promotion, or building executive capabilities, Global Management Academy provides a flexible, cost-effective pathway to achieve your career go achieve your career goals.

FAQs

A Global Management Academy Professional Credential is awarded for completion of a series of courses within a specific business or management skill set. On completion of a set number of courses, candidates will qualify for the Professional Management Credentials. Professional Certificates typically contain between 3 and 4 courses, and diploma programs between 6 and 8 courses. Assessment is based on multiple choice quizzes in each course.

On completion, participants are awarded Digital Credentials on Global’s blockchain verified digital platform – share your skills and expertise on social media, and with employers

Global Management Academy professional credentials are not higher education awards such as degrees or master’s qualifications, and they are not part of nationally regulated academic frameworks.

Instead, our programmes are built around internationally relevant management and leadership competencies aligned with current global workplace expectations and industry best practice, such as the U.K’s National Occupational Standards’, and the EMSI skills framework. This ensures the skills you develop are practical, transferable, and applicable across a wide range of countries, sectors and organisational contexts.

Each Global Management Academy course and credential includes a detailed competency profile that clearly outlines the specific knowledge, skills and behaviours learners are expected to develop. These competency profiles form an integral part of our digital credentialing process and are issued alongside your Global digital credential, providing transparent, verifiable evidence of your professional capabilities.

Ultimately, Global Management Academy credentials are designed to demonstrate applied competence, strengthen professional credibility, and support career development in an increasingly global and interconnected labour market.

A Global Management Academy Digital credential is the acknowledgement that you have invested time in developing your skills. Global Digital credentials comprise digital badges and certificates, and the technology to promote your achievements, and showcase your knowledge and skills across social media platforms, and with your employer and recruitment platforms.

Global credentials are verifiable using secure blockchain technologies.

On completion of all Global courses, you will be able to download and print a completion certificate.  The Course Completion Certificate will also detail your acquired CPD hours from the course of study.

On completion of your Professional Credential Program, you will receive Digital Certification and a Digital Badge from Global Management Academy on the Hyperstack Blockchain verified digital certification platform. The Credential profile will also list the courses completed, and detail the skills and knowledge (competencies) you will have aqcuired. You will be able to share you achievements on multiple social media and career sites.

Keeping your skills current and continuing your professional development is essential in today’s fast-changing business environment. However, balancing work, family and personal commitments can be challenging.

Global Management Academy’s professional certificates and diplomas are designed specifically for busy professionals. Our flexible online learning model enables you to study at a time, place and pace that suits your lifestyle, allowing you to fit learning around your existing responsibilities.

Our programmes are practical, accessible and supported by a user-friendly online learning environment, helping you build confidence without becoming overwhelmed. If you are currently employed, you can immediately apply your new knowledge and skills in the workplace, reinforcing your learning and delivering real value to your organisation.

Whether you are seeking career progression, preparing for greater responsibilities or exploring new opportunities, a Global Management Academy credential can help you develop the skills, confidence and professional recognition needed to advance your career while maintaining a healthy work-life balance.

Learners are free to complete their learning at their own pace. On average, learners take 2 months (at 6 to 8 hours per week) to complete a Certificate Program, and up to 4 months to complete a Professional Diploma Program.

All Global Management Academy courses and programs are delivered through Online Learning through the Global E-Learning Portal. Each course comprises:

  • Online Lectures and interactive learning
  • Online Videos
  • Online Quizzes
  • Downloadable Learning Manuals (80 pages +)
  • Additional downloadable workbooks, articles, and case studies.

GMA is committed to providing learners with the most complete learning experiences, to enable both online an offline learning. In addition to the online learning, you will have access to downloadable learning manuals (normally 80 to 100 pages for each course). In addition, you will also have access to associated case studies, workbooks and management resources for each course.

You will receive continuous email support from your tutor throughout your program. You tutor will be available to answer your questions, and may be able to provide additional free resources on request.

Choose your currency in the currency selector, or pay in US Dollars. You can pay for courses through a single payment, or by monthly installments. See the fees for each course / program when you view program details.

On payment, you will receive a confirmation email and shortly thereafter you will receive an email with a link to the Global E-Learning Portal. Your tutor will also be on contact with you within 24 hours.

Depending on your course / program, you will have access to the e-learning portal for between 3 months and 12 months. Single course access is typically for 3 months, and access to courses in credential program for between 4 and 6 months. Please see course details for exact access durations.

If you are not satisfied with your Academy within the first 7 days of purchase, we will refund your money (no questions asked).

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