Description
There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.
You will learn how to conduct basic market and customer-based assessments, and how to develop an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed.
In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located. You will also learn how to use this information to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information will help you plan your sales activities, and your key account management strategy.
COURSE DETAILS
- Suitable For: First-Line and Middle Managers
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – Marketing versus Sales
SECTION 1: UNDERSTANDING MARKETING
Lesson 2 – Understanding Marketing (Process)
Foundations in Marketing – Quiz 1
Lesson 3 – Marketing Consumer Goods
Lesson 4 – Marketing Industrial Goods
Video – the Consumer Market versus the Industrial Market
Lesson 5 – Marketing Services
Foundations in Marketing – Quiz 2
SECTION 2: UNDERSTANDING YOUR BUSINESS
Lesson 6 – Knowing your products and services
Video – The Product Life Cycle
Lesson 7 – Knowing your Customers
Foundations in Marketing – Quiz 3
Lesson 8 – SWOT Analysis
Video – How to Perform a SWOT Analysis
SECTION 3: DEVELOPING MARKETING STRATEGY
Lesson 9 – The Marketing Mix
Video – The 4P’s – A Worked Example
Lesson 10 – The Marketing Plan
Lesson 11 – The Marketing Budget
Video – How to Allocate your Marketing Budget
Lesson 12 – Wrapping-up
Foundations in Marketing – Quiz 4
Foundations in Marketing – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
