Description
Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic. Good research follows a systematic approach to capture accurate data. Researchers need to apply valid and ethical research methods, which can assure the audience that the analysis and observations made from the research are reliable and can be used with confidence to inform business and other decisions.
In this course, we will look at different types of research methods which use different tools for data collection, and the factors researchers need to consider in ensuring the research employs good practice and provides reliable and valuable information.
COURSE DETAILS
- Suitable For: Middle Managers and Marketing Professionals
- CPD Credits: 20 Hours
- Access: 3 months
- Certification: Download your CPD Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENT
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: RESEARCH DESIGN
Lesson 2 – Understanding Research Design
Lesson 3 – Develop your Research Question
Lesson 4 – Introduction to Research Methods
Data Collection and Analysis – Quiz 1
Lesson 5 – Qualitative Research Methods
Lesson 6 – Quantitative Research Methods
Data Collection and Analysis – Quiz 2
SECTION 2: RESEARCH METHODS
Lesson 7 – Conducting Survey Research
Lesson 8 – Understanding Sampling
Lesson 9 – Validity and Reliability
Data Collection and Analysis – Quiz 3
SECTION 3: DATA ANALYSIS AND PRESENTATION
Lesson 10 – Content Analysis
Lesson 11 – Thematic Analysis
Lesson 12 – Understanding Statistical Analysis
Lesson 13 – Data Visualization
Lesson 14 – Writing-up your Results
Data Collection and Analysis – Quiz 4
Lesson – Wrapping-up
Data Collection and Analysis – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
