Description
This course is designed to assist non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.
On completion of this course, you will be better able to:
– Analyze and Interpret sales and marketing activity data to make informed planning decisions
– Evaluate your competition, and position your business to exploit opportunities in the marketplace;
– Identify marketing goals for your business, and apply marketing tactics to achieve these goals;
– Understand how to price, position and promote products to achieve commercial success for the business;
– Evaluate the effectiveness of the organization’s marketing program.
COURSE DETAILS
- Suitable For: Middle and Senior Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: 90 days from date of enrolment
- Certification: Download your Certificate on completion
- Additional Resources: Download your Learners manual, additional articles and worksheets.
COURSE CONTENT
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – The Importance of Marketing Strategy
SECTION 1: UNDERSTANDING STRATEGY
Lesson y 2 – Understanding Marketing
Video – The Role of Marketing is changing
Lesson 3 – Understanding Generic Strategies
Video – Applying Porter’s Generic Strategies
Lesson 4 – Understanding Organization Strategy
Quiz 1
SECTION 2: DEVELOPING MARKETING STRATEGY
Lesson 5 – The Marketing Mix
Video – The 4P’s – A Worked Example
Lesson 6 – Product Positioning
Lesson 7 – Pricing Strategy
Lesson 8 – Promotions and Advertising
Lesson 9 – Place Strategy
Lesson 10 – Brand Strategy
Video – Brand Building Strategies
Quiz 2
SECTION 3: IMPLEMENTING MARKETING STRATEGY
Lesson 11 – Actioning Strategy
Lesson 12 – Evaluating the Effectiveness of Marketing
Lesson 13 – Wrapping-up
Quiz 3
Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
