Description
In this course on Developing International Business, learners will examine and range of factors to consider in expanding their business internationally. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making.
You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
COURSE DETAILS
- Suitable For: Senior and Executive Managers and Marketing professionals
- Course Duration: 20 Hours
- Access Duration: 90 days from date of enrolment
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets.
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: PREPARING FOR INTERNATIONAL EXPANSION
Lesson 2 – Global Market Opportunity Assessment
Lesson 3 – Evaluating Global Opportunities
Lesson 4 – Market Entry Modes 1
Lesson 5 – Market Entry Modes 2
Developing International Business – Quiz 1
SECTION 2: ANALYZE AND CONFIRM LOCATIONS
Lesson 6 – PESTEL Analysis
Lesson 7 – Cage Analysis
Lesson 8 – Scenario Planning and Analysis
Developing International Business – Quiz 2
SECTION 3: THE FORMAT OF INTERNATIONAL EXPANSION
Lesson 9 – Standardized or Customized Products
Lesson 10 – Global Sourcing
Lesson 11 – Global Production and Supply Chains
Lesson 12 – Joint Ventures
Lesson 13 – Forming Strategic Alliances
Developing International Business – Quiz 3
SECTION 4: ORGANIZING FOR INTERNATIONAL EXPANSION
Lesson 14 – Structure for International Business
Lesson 15 – Expansion Planning Checklist
Lesson 16 – Wrapping-up
Developing International Business – Quiz 4
Developing International Business – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
