On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.

The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.

The Global Professional Certificate in Marketing Management comprises 4 courses, designed for professionals who want to strengthen their marketing expertise and advance their career prospects. Covering market assessment, strategy development, planning, and promotion, the program  provides the essential skills to design and implement effective marketing initiatives that deliver measurable results. Whether you are advancing your career, leading a business, or starting your own venture, this certificate gives you the tools and confidence to analyze markets, build customer-focused strategies, and drive sustainable growth. Study online at your own pace and gain a professional credential valued by employers worldwide.

The Professional Certificate in International Business equips senior managers, executives, and marketing professionals with the knowledge and tools to lead successful global expansion. Delivered 100% online and on-demand, this 60-hour program covers three key areas—Understanding International Business, Developing International Business, and International Marketing. Participants will learn how to analyze global markets, evaluate risks, select entry strategies, and design effective international marketing plans. On completion, learners gain a recognized certificate in International Business, demonstrating their readiness to lead organizations into competitive global markets.

This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.

This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.