Description
Designed for managers tasked with developing business and marketing strategy, this course provides a comprehensive insight into organizational environment analysis. Specifically, you will learn how to apply a detailed business environmental analysis using the PESTLE model and its variants. The data you compile from this analyses can then be used to develop strategic plans, business plans, governance strategy, and most particularly to develop your organization’s marketing strategy.
COURSE DETAILS
- Suitable For: First-line and Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access: 3 months
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – Why organizations need to adapt
SECTION 1: THE PESTLE FRAMEWORK
Lesson 2 – The Need
Video – PEST Analysis
Lesson 3 – Knowing your Stakeholders
Video – Creating a Stakeholder Map
Lesson 4 – PESTEL Analysis
The Organization Environment – Quiz 1
SECTION 2: APPLYING THE ANALYSIS
Lesson 5 – Political Factors
Video – Political Factors
Lesson 6 – The Economic Factors
Video – The Economic Factors
Lesson 7 – The Social Factors
Video – Socio-Cultural Factors
Lesson 8 – Technological Factors
Video – How Technology is changing the business model
Lesson 9 – The Environmental Factors
Video – Environmental Economics
Lesson 10 – The Legal Factors
The Organization Environment – Quiz 3
Lesson 11 – Wrapping-up
The Organizational Environment – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
