In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.

This course is designed for managers and those engaged in practical research in business contexts. The course provides an introduction to the key principles and methods involved conducting effective and rigorous business research.

Develop practical business negotiation skills to secure profitable, win-win agreements in sales, procurement, and leadership environments. This online negotiation training course teaches structured negotiation frameworks, preparation techniques, bargaining strategies, and closing skills to help you reduce costly concessions and strengthen long-term business relationships.

On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.

This course introduces strategic marketing theory, and the application of core theories in practice in your business. The course provides learners with the knowledge and tools to identify marketing goals for the business, and apply marketing and brand strategies and tactics (the 4P’s) to plan for and achieve these goals. In addition, you will frame tactics to action strategy and evaluate the progress in strategy implementation.

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.

This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.

This course provides managers and marketing professionals with the knowledge to understand how to identify and evaluate opportunities in international markets, assess the different market entry modes available to companies, and develop marketing strategies to succeed in international markets.

This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns.

The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.

This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.

This comprehensive course provides an introduction to the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.

This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful marketing strategy. You will learn how to use a range of models to evaluate your marketing strategy and product positioning, and develop strategies to drive growth.

This course forms part of the Global Marketing Planning Program and is applies the PESTEL ANALYSIS mode to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform  the development of your business and marketing strategies.

This course is designed to help new managers get an insight into how businesses are set-up and run. The course is especially useful for those taking up a leadership role in a business, and for those planning to set-up and manage their own businesses.

Designed for new business owners, this course will help you develop your business proposition, enabling you to evaluate its commercial viability, and identify and plan for the resources and actions you need to develop your business.

This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.

This course will provide you with the skills and knowledge to transform an entrepreneurial opportunity into a venture concept proposal, making the business case for the venture, and launching it as a new (line of) business.